As a category-defining leader connecting travellers with experiences worldwide, GetYourGuide maintains Adyen as its longest-standing payments partner. Serving as a core partner in innovation, Adyen provides a trusted, reliable foundation in the background that has helped GetYourGuide seamlessly expand into new markets, pioneer new channels and easily integrate new payment methods over the last decade and a half.
Global reach with a local touch
Built on a decade and a half of mutual trust, open communication and shared learnings, the renewed agreement highlights a shared dedication to continuous growth and a celebration of longevity.
From navigating industry-wide challenges together to collaborating on payment optimisation and localisation, the relationship has only strengthened as GetYourGuide’s business has matured. By leveraging Adyen’s robust local acquiring network and direct integrations, GetYourGuide is continuously empowered to experiment and scale with confidence.
Prioritising the localised traveller experience
GetYourGuide’s strategy is rooted in customer obsession. While affluent international travellers typically possess global credit cards, GetYourGuide recognises that offering localised payment options is a mandatory trust signal that makes travellers feel completely at home. Today, alternative payment methods account for a meaningful share of volume across GetYourGuide’s platform.
By partnering with Adyen to connect directly to these specialised alternative payment methods, GetYourGuide reduces latency while ensuring service reliability for an improved customer experience. Coupled with utilising Adyen’s local banking licences and expansive acquiring footprint, this comprehensive approach optimises the user experience, driving higher authorisation rates and optimised domestic costs, while delivering a measurable uplift in conversion rates in countries where local payment methods are deployed.
“Everything we do starts with the traveller,” said Rob Rekrutiak, Chief Product Officer at GetYourGuide. “As we’ve scaled globally, payments have been core to earning that trust – when someone can check out the way they’re used to, wherever they are in the world, it builds confidence before their trip even begins. Partners like Adyen match global reach with local execution, bringing the same frictionless experience to travellers everywhere so they can focus on having a great trip.”
Room to grow and continuous innovation
Focusing heavily on local acquiring meant that wherever GetYourGuide expanded, Adyen’s local footprint was already there to support them. The value of alternative payment methods is highly visible in regional growth markets. For example, GetYourGuide’s implementation of BLIK in Poland has driven massive adoption and a conversion increase in the market. This established success serves as a repeatable blueprint with ample room to grow. As GetYourGuide’s global audience expands, their need for local payment methods scales right alongside it. Adyen’s comprehensive offering ensures that whenever a new method becomes relevant on GetYourGuide’s roadmap, Adyen is ready to help them test and deploy.
“Celebrating 15 years together is a remarkable milestone that speaks to the depth of our collaboration,” said Victor Gaarenstroom, Global Head of Travel and Mobility at Adyen. “Throughout this journey, we have grown, learned and adapted alongside the GetYourGuide team. We are thrilled to continue acting as a vital strategic partner, leveraging our global footprint and robust local acquiring licences to help them deliver friction-free, localised travel experiences across the globe.”
