Genesys accelerates the future of personalized AI-powered experiences at Xperience 2024

Genesys accelerates the future of personalized AI-powered experiences at Xperience 2024

Genesys expands automation, analytics and conversational intelligence across the Genesys Cloud platform with new Copilots, Virtual Agents, Empathy Detection and Modern Agent Workspace.

Genesys has unveiled multiple innovations to accelerate the impact of AI, empowering organizations to scale end-to-end personalization, elevate employee performance and drive continuous optimization.

Confirmation of the innovations came at the Genesys Xperience 2024 event in Denver, Colorado, where new native Genesys Cloud Journey Management capabilities – provide deeper insights and control for AI-driven customer experiences – took centre stage.

The event also saw Virgin Atlantic Airways, Modivcare, Kiwibank, National Domestic Violence Hotline, NetApp, Bancolombia, Western Sydney University and Zurich Switzerland announced as Genesys Customer Innovation Award winners

Those attending heard that Genesys is combining the power of generative, conversational and predictive AI across Genesys Cloud to pave the way for organizations to improve customer and employee relationships and unlock business value in the contact center and beyond.

Genesys Cloud innovations will, the company said, enable organizations to deliver the next era of experiences driven by a stronger AI-human partnership.

This, the company said, comes to life through expanded Genesys Cloud AI capabilities announced today that enhance how businesses interact with customers, boost employee efficiency and effectiveness and unlock deeper automation and analytics.

Additionally, Genesys Cloud now includes native Journey Management, helping organizations to build, monitor and visualize customer interactions and use those insights to maximize the impact of Genesys Cloud AI through improved automation, prediction and conversational intelligence.

“With new levels of understanding, it’s now easier for organizations to fine-tune customer journeys into more personalized experiences across every touchpoint,” said Tony Bates, Genesys chairman and CEO.

“AI is rapidly accelerating the future of customer engagement into orchestrated, fluid experiences that become true business differentiators.

“With the transformative power of Genesys Cloud, its pervasive AI capabilities and global reach, we believe no one is positioned better than Genesys to usher in the future, today.”

Other highlights from Xperience 2024 include:

Genesys Cloud AI Innovations

The latest AI capabilities for Genesys Cloud are pitched as continuing to propel organizations by helping them harness deeper insights to enhance customer loyalty by improving self- and assisted service experiences while boosting employee performance and productivity.

  • Copilots support employees in real time via large language model-based automated assistants for agents, available now, with supervisors and administrators coming soon.
  • Virtual Agents offer next-generation self-service experiences, helping organizations automate more sophisticated customer interactions than what’s previously been possible.
  • Empathy Detection delivers industry-leading speech and text analytics to bolster employee engagement and training, making customers feel seen, heard and understood.
  • Modern Agent Workspace will host dynamic, new AI-powered experiences, offering agents a configurable desktop to consume context, data and insights more quickly.

Native Genesys Cloud Journey Management

The event heard that with the availability of Journey Flows and Journey Analyzer, the first phase of Journey Management capabilities embedded in Genesys Cloud are here, giving organizations instant access to powerful customer journey analytics and purpose-built visualizations. These insights can then be used by Genesys Cloud AI to continually enrich training, knowledge and data, helping organizations optimize their customer journeys.

  • Journey Flows helps organizations visualize customer behaviours to better understand their drivers for switching channels, repeating actions and successfully achieving their intended goals.
  • Journey Analyzer offers organizations historical and real-time insights into the customer journey, helping them move beyond traditional metrics to analyze churn and self-service rates for improved experiences.

The event heard these innovations follow the company’s recent acquisition of Radarr Technologies, which, when integrated with Genesys Cloud, gives organizations access to customer insights and interaction capabilities across public social media channels.

Additionally, Radarr’s capabilities are said to add more depth to the Genesys Cloud platform through its models for attitudinal, sentiment and interaction analysis of social media and rich data insights as a critical source of its 360-degree customer view fuelling Genesys Cloud AI.

The event heard that, in advance of native integration for Genesys Cloud, customers are already accessing capabilities from Radarr through an integration now available on the Genesys AppFoundry Marketplace.

Genesys Cloud Operations Are Now Carbon Neutral

To achieve the company’s goal of becoming carbon neutral by 2030, Genesys is committed to embedding sustainability across the organization – confirming that the operations of Genesys Cloud are now carbon neutral.

The event heard this milestone has been achieved by expanding customer access to more energy-efficient cloud services through use of Amazon Web Services (AWS) and investment in carbon credits with Rubicon Carbon to cover residual emissions.

With a focus on mitigating its impact on the environment and enhancing value to its customers, Genesys is helping organizations like Swisscom innovate with a sustainable AI-powered platform.

Partner and Customer Momentum

The event heard Genesys is on the forefront of the AI-powered experience orchestration industry through relationships with top global companies, including AWS, Salesforce, Accenture, Deloitte Digital and TTEC Digital.

This is most recently highlighted by the strategic partnership between Genesys and ServiceNow to help organizations elevate customer and employee experiences by bringing the best of their platform

capabilities together to unite customer service teams, centralize work routing and accelerate workforce productivity.

Customer Innovation Awards

During Xperience, Genesys announced winners for its 19th annual Customer Innovation Awards.

  • Virgin Atlantic improved customer satisfaction by 25 points and employee happiness by 12 points in just 12 months through a comprehensive approach to implementing Genesys Cloud AI.
  • Movidcare drove an incredible 86% increase in teammate retention in less than a year using AI-powered Genesys Cloud Workforce Engagement Management.
  • Kiwibank reduced customer abandonment rates by 28%, average handling time by 19% and transfer rates by 27% in just four months of deploy Genesys Cloud voicebots for self-service.
  • National Domestic Hotline empowered advocates with better resources to aid survivors and has added self-service methods to expand support through Genesys Cloud AI.
  • Bancolombia decreased average time by 15% and its first-contact resolution increased by 2 points by using the experience orchestration capabilities of Genesys Cloud.
  • Western Sydney University improved voice abandonment rates by 90% and saw a 65% improvement in average speed of answer, leading to more positive and seamless experiences between students and agents.
  • Zurich Switzerland, a division of Zurich Insurance Group, can now more quickly and efficiently resolve customers inquiries by using the open APIs of Genesys Cloud to customize the platform to fit the needs of its business.
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