Klarna, the AI powered global payments network and shopping assistant, has announced its entry into the subscription service model with the launch of Klarna Plus, issued by WebBank, now available to eligible US consumers through the Klarna app for a monthly fee. Klarna Plus allows members to maximise their Klarna experience through access to a variety of features and offers, including waived service fees on Klarna’s One Time Card product, double rewards points and access to special deals with popular brands.
“Today marks an exciting milestone for Klarna with the introduction of our first-ever premium subscription service, Klarna Plus,” said David Sandstrom, Chief Marketing Officer, Klarna. “Our research indicates that dedicated Klarna users are looking for an enhanced shopping experience through a subscription model. Klarna Plus addresses this demand, allowing us to deepen our engagement with 37 million loyal US consumers, while also further diversifying a portfolio of payment and shopping solutions.”
The global subscription e-commerce market is thriving, projected to reach a valuation of US$2419.69 billion by 2028, fuelled by evolving consumer shopping preferences including the continued proliferation of online retail and mobile shopping. Klarna Plus delivers a suite of premium benefits for a nominal fee. Available within the Klarna app, this new service builds on the innovative suite of best-in-class payments and shopping services, offering a subscription model that brings even more value to loyal Klarna shoppers by giving members access to a variety of exclusive offers and deals.
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