Astra Tech, the leading consumer technology holding group in the MENA region, announced a partnership with Ant Group, one of the world’s largest digital payment platforms. This collaboration will witness the integration of Alipay+’s global cross-border digital payment and marketing solutions through the PayBy merchant network, encompassing the entire Abu Dhabi fleet of nearly 7,000 taxis and over 3,000 merchants nationwide. The integration aims to enable over 1.4 billion wallet users to conduct transactions seamlessly, directly from their home e-wallets while visiting the UAE, devoid of any currency conversion.
This dynamic collaboration is poised to revolutionise the retail landscape in the UAE, providing an unprecedented seamless payment and digital marketing experience for international visitors. It facilitates settlement processes and mobile-based transactions through Alipay+, whether in physical stores or online platforms. The in-store payment process is simplified through more digital options; customers can scan the QR code at the cashier, enter the amount for payment, and confirm the transaction, or merchants can scan the payment QR codes presented by the customers on their mobile phones. This streamlines the checkout process and addresses challenges such as having to exchange currencies, withdraw cash, and language barriers.
Abdallah Abu Sheikh, Co-founder of Astra Tech and CEO of Botim said: “We are thrilled to partner with Alipay+ to enhance secure and seamless payment processes, in line with Astra Tech’s vision of fostering global financial inclusion. Equally, expanding our fintech services internationally is a testament to our dedication to enabling effortless accessibility of payment solutions on a global scale.”
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