Study finds financial advisors pursue client engagement due to economic conditions 

Study finds financial advisors pursue client engagement due to economic conditions 

Edward Jones has announced its survey findings, revealing three-quarters of financial advisors (76%) from across the industry have increased their engagement with clients due to current economic conditions in the United States.

Most financial advisors are communicating with clients monthly (44%) or even weekly (42%), followed by several times a month (10%) and quarterly (4%). Further, in-person meetings are back as the most common way financial advisors communicate with clients (38% vs. 24% for email, 23% for phone calls and 16% for virtual meetings).

“Edward Jones’ financial advisors are focused on serving their clients through deep personal relationships and comprehensive planning and advice,” said Don Aven, Principal, Branch and Region Development, Edward Jones. “We know that clients are more vulnerable to emotional decision-making during economic uncertainty, making trusted relationships and personalised advice needed more than ever.”

Over three-quarters of financial advisors (88%) believe that most of their clients feel financially resilient, meaning they can withstand or recover quickly from difficult financial conditions. In fact, one-third (32%) report that all their clients feel financially resilient. Additional research from Edward Jones indicates that those who work with a financial advisor are more than twice as likely to feel very confident about their financial wellness than those who don’t work with a financial advisor (40% versus 18%, respectively).

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