Woolworths Wpay partners with Qwickcilver over gift cards

Woolworths Wpay partners with Qwickcilver over gift cards

Qwikcilver Solutions in Australia, a wholly owned subsidiary of Pine Labs Limited and a pioneer in SaaS based end-to-end gift card processing, has partnered with Woolworths Group’s payments entity Wpay to extend their gift card processing solutions and services in the Australia and New Zealand region.

This strategic partnership seeks to holistically enhance the Woolworths Group gift card program and support its journey toward Digital Transformation with Qwikcilver’s state-of-the-art platform and comprehensive suite of solutions.

With the Gift Card industry landscape shifting rapidly from physical to digital, this strategic partnership with Qwikcilver is pitched as ‘uniquely empowering’ Wpay to serve their customer needs in the growing digital gift card space. It also helps expand the gift cards offering through Online & Offline merchants and distributors across Australia and New Zealand.

The Gift Card brands in operation include Woolworths Supermarket, BIG W, Countdown, Dan Murphy’s, BWS, EG Fuel, ALH and the popular Wish Gift Card which is redeemable across all the above brands.

Speaking on the Wpay partnership, Kumar Sudarsan, Director, Qwikcilver, Australia & President, Issuing Business, Pine Labs, said: “We are delighted to expand our global presence into Australia and New Zealand through our partnership with Wpay. We have seen strong growth in digital gifting in recent years as both retail and corporate segments are experiencing a significant increase in demand from consumers across different segments and age groups. Our digital-first, state-of-the-art, prepaid and gift card issuing platform, with its foundation of world class infrastructure and our operational expertise, helps us to deliver innovative products, solutions and services to brands, retailers and enterprises in the region.”

Paul Monnington, Managing Director, Wpay, said: “Partnering with Qwikcilver has helped accelerate our digital product range. The Qwikcilver team shares the same focus we do on providing solutions that are readily available for customers to choose from.”

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